Plan of how to promote family narrative and self artist brand at Social Media

Using visuals and images to communicate on social media platforms is a very effective and money-saving method.

Create a 3d rendered 2d video with blender to promote Chinese culture. This is a very good practice to promote traditional Chinese culture with contemporary fashion and aesthetics.

It’s a combination of traditional Eastern aesthetics and Western aesthetics, and it’s work like this on social media that achieves the kernel of “pitching it right”. It makes the concept of “publicity” truly effective.

But promoting family history or personal art can be a very difficult thing to do. Distinguishing it from broader subjects, such as culture or life. Family history is much more personal and intimate, and it is worth thinking about how to get attention and audience interest. ‘Tell me my story’ could be a very good way to inspire empathy and feel the same longings and emotions with individual examples that can arouse the interest of the general public. That’s why the atmosphere and concept are especially important.

My goal is still narrative, but this is different from films, interactions and art exhibitions, where viewers of social media or short video platforms are more attentive to the excitement of the moment, the freshness of the moment, and only after attracting attention will they notice the narrative and culture that the creators are trying to convey.

Autoethnography is a good perspective to narrate from the creator’s point of view, combined with scholarly annotation (and I think through art or design is also a kind of scholarly annotation) to communicate the many current situations observed through the creator’s point of view, so that a wider range of people can understand the creator’s moods and what he or she is trying to convey.

Therefore, my social media creations are divided into two segments: 1. documenting the process of daily creation, which will be an expression as a personal record and personal ethnography; and 2. making short videos of the contents of my family’s cultures and memories, so that these cultures can be turned into a concrete visual or auditory symbol for the audience to remember.